Who Should You Choose To Rank Your Calgarian Business Website?
Having a website ranking in Google can be ridiculously lucrative in a town like Calgary, especially if you’re lucky enough to be running a business in a niche such as plumbing, dentistry, furnace repair, garage door repair, and others. Advertisers are willing to pay as much as $45 a click, and there can be as many as 10-15,000 searches per month in very active niches (like Massage).
You just saw Google in action in the video above. Having a number one ranking in Calgary can be the equivalent of hundreds of thousands of dollars of free marketing per year, and tens of thousands in profit per month.
So, obviously it’s great to take advantage of all that traffic. But if you’re not capable of drinking your own website, or you don’t have the large time and investment required available yourself, then you’re probably considering an SEO company to have the job taken care of for you.
I’m biased and think you should use Ascendant for your SEO campaign, if you want the best possible service and want longevity of ranking results. Because of my thousand of hours of study in technology and search engine optimization, streamlined website ranking systems and low overhead (I do most of my work except for menial activities myself, in-house) I don’t believe an SEO service will get much better for you (but they can certainly be more expensive!)
Also, I learned search engine optimization by watching over the shoulder of several multi-million dollar organic SEO agency owners that graciously gave me the Golden Key to Google’s free money hand-outs (getting free rent and the majority of traffic by being #1 organically). So I draw on several decades of successful Google experience and well over $100M in revenue created for small, medium and large businesses.
I didn’t just learn from YouTube and web articles, which often relay false, outdated or misleading information (even from Google themselves!)
Please feel free to call me at the number in the top right of the site if you would like a personalized video analysis and proposal for your website, including an estimate of how lucrative Google could be for you. The personalized video is my format for a free consultation. Feel free to request one for your business by clicking “Discovery Page” in the main website menu above.
Tips For Who You Should Choose As Your Calgary SEO Company
If you’re still gathering information about SEO companies and how to choose them, then here are my tips for how to choose a Calgary SEO company.
1. Ask Them How They Learned SEO
Did they learn from YouTube videos and web articles? Or textbooks? Or becoming a “Google Partner”? Learning about how SEO works and learning the feel and experience for what balance of keywords to put in your page Title and Meta Description isn’t learned from a textbook.
Even Google is happy to release misleading information on a regular basis. For example, they have said there are some 200+ ranking factors to ranking a website. But what if there are only 4 things that make 95% of the difference (that’s basically the case).
2. Ask What Kind of Link-Building They Do
It’s very easy to go out on the web and submit a your precious website (your digital house) to a bunch of spammy web directories or unrelated websites. When you purchase cheap SEO services, this is often the case.
These kinds of tactics can leave your site fragile in the future when links get dropped from the low-quality websites your site was submitted on. At worst, your site can even get de-indexed or blacklisted.
When Ascendant works with a website for Calgary Google ranking campaign (or any locality), we submit only to high-authority social website, niche-specific directories that your top competitors already have, and from webpages with dedicated content relating to your business or your niche, on sites where we are able to sufficiently quality-control your link profile.
When best-practices are followed, there’s no reason to concern about your site getting torched.
3. Ask Them What Guarantees They Are Giving You
If they just tell you that “Google SEO” is unpredictable and that the algorithm is constantly changing, and they’ll just be “doing SEO” for you, then consider if you’re willing to pay them to “just do SEO” for you without any particular results in terms of phone calls or customers.
If you request a video analysis/proposal from Ascendant, you get a menu of solutions tailored to your business which include time-frames for how long it will take to rank for whatever your most important money keywords are, as well as the expected revenue from those based on historical Google data, our past client experience, and standard industry conversion estimates.
Our clients enjoy month-to-month contracts with no fixed term obligation and we earn continued business by creating results monthly. However, we give a maximum time-frame guarantee on your keywords, after which we will continue to give up to several months of our time for free until your promised results are achieved. This allows you to know in advance a maximum cost for the ranking campaign.
If the SEO company you’re considering doesn’t offer you anything concrete, then that’s a red flag. Though it’s true that Google’s algorithm changes, nothing disastrous generally happens if SEO is done correctly. And so it’s a cop-out to say “we can’t guarantee anything”.
I hope this has been a helpful forray into who you should be choosing as your SEO company in Calgary. Feel free to give me a call and we can have a chat about your particular case.
Cheers to Your Google Victory,